A Journey of Passion and Impact in Education Since its introduction as a master thesis topic for at Rotterdam School of Management in 2016, NudgeLAB has turned into an educational platform. With 75 completed theses, NudgeLAB continues to inspire students to have positive impact on themselves, society, and the environment. Areas of inspiration Within NudgeLAB, […]

NudgeLAB is an education program and marketing agency that focuses on inspiring behavior change. We believe that behavior change has more potential to create a positive impact on the world than than attitude change. It is easier to get someone to try something new than it is to change their attitude. We can see if […]