In this 10-minute value video, Gerard Loosschilder introduces NudgeLAB as the go-to partner for changing consumer behavior. With a focus on hands-on guidance, NudgeLAB helps avoid common behavior change mistakes and offers a systematic approach tried and tested in 75 projects. The NudgeLAB process combines creativity with a structured three-step approach, emphasizing impactful interventions and supporting positive behavior change.
A Journey of Passion and Impact in Education Since its introduction as a master thesis topic for at Rotterdam School of Management in 2016, NudgeLAB has turned into an educational platform. With 75 completed theses, NudgeLAB continues to inspire students to have positive impact on themselves, society, and the environment. Areas of inspiration Within NudgeLAB, […]
NudgeLAB is an education program and marketing agency that focuses on inspiring behavior change. We believe that behavior change is has more potential to create a positive impact on the world than than attitude change. It is easier to get someone to try something new than it is to change their attitude. We can see […]