Under reporting, we place posts about the reporting of NudgeLab projects
NudgeLAB is an education program and marketing agency that focuses on inspiring behavior change. We believe that behavior change is has more potential to create a positive impact on the world than than attitude change. It is easier to get someone to try something new than it is to change their attitude. We can see …
Why we focus on the potential of Behavior Change Read More »
Since its introduction as a master thesis topic for Marketing students at Rotterdam School of Management in 2016, NudgeLab has blossomed into a transformative educational platform. With 75 students completing their master thesis under this topic, NudgeLab has ignited a profound interest in behavior change and sustainability. As demand consistently outpaces capacity, the platform now …
NudgeLAB in Education: A Journey of Passion and Impact Read More »
Your almost there! The last hurdle is the defense session. In this blog post you’ll find a few guidelines for the defense session. The presentation Your thesis defense session is coming up soon. The manual stipulates that you need to do a 15–20-minute presentation as part of the defense. However, the manual is not specific …
You have worked hard! Suppose you have been using the ‘insight extraction approach’ and the template from a previous blog post to extract one or more insights from your study data. Every time you completed an insight, you may have asked yourself ‘now what’ to move on to the next. Your insight extraction journey was …
Almost there! The deadline for your master thesis is quickly approaching. The finish line is in sight. It is only a few days away. But you’re stressed. You’re at the end of your rope because you have worked so hard in the past year on all the deadlines. You’re buried so deep in the details …
The need for an Insight Extraction Framework We often see that analysts do not know what to do with a dataset other than present an endless stream of analysis results and the corresponding facts. Reports and presentations covering endless facts, without discussing any implication or prompting any action end up in the drawer. Worst case, …
