Are you also passionate about inspiring people to take better care of themselves, others, and the planet?
Do you also want them to lead healthier lives, embrace sustainability, and adopt eco-conscious habits?

If so, look no further

NudgeLAB is here to help you cause behavior change. Whether it’s promoting a healthier diet with less meat and more fruits and vegetables, embracing sustainable fashion, or encouraging eco-friendly transportation choices, we’ve got you covered.


Cause a measurable change in the consumer journey

Nudging is about providing subtle cues that can influence people’s behavior without restricting their choices. We use nudges to make sustainable options more visible and accessible, without explicitly saying that visitors should choose those options. NudgeLAB’s toolbox covers three steps.


We uncover ownable touchpoints as moments for behavior change. We identify key moments in the consumer journey where your nudges will be most effective and inspire the desired behavior. We gain insights into consumer motivations to create persuasive nudges that touch hearts and minds.


We design insight-based interventions that inspire the desired consumer behavior. We work with creatives, academics, and technologists alike to create unique and eye-catching nudges that are tailored to your specific target audience and goals.


We develop a solid empirical basis to assess the effectiveness of your interventions. We track the results of your nudges so you can see what is working and what is not. We track the effectiveness of your nudges and change them as needed. We investigate the factors that influence if nudges are successful so we can optimize them.

We inspire healthy and sustainable choices

NudgeLAB inspires people to make healthier and more sustainable choices.
With 75 projects under our belt, we have extensive experience in three areas.


There are many food choices available, but not all of them are equally good for someone’s health or ecological footprint. We help consumers make responsible choices, by encouraging:

  • The use of plant-based meat alternatives and dairy alternatives and other sources of protein,
  • The consumption of bio-friendly, locally sourced, seasonal fruits and vegetables, and avoiding food waste because of aesthetic or other considerations,
  • Consumers buy healthier snacks and ‘recreational’ beverages.


Sustainable travel is not always the obvious choice. We try to help changing that by:

  • Making sustainable alternatives for transportation and overnight stay more obvious in booking environments,
  • Making these alternatives easier and more obvious to purchase, experience, and enjoy.

NudgeLab – Your Partner to Inspire Behavior Change

We are excited to partner with organizations that share our vision for a better future and are committed to making a difference!


We offer presentations and teaching gigs to schools, colleges, and universities about how to impact consumer behavior. We believe that everyone should have the tools they need to make informed choices, and we are excited to share our knowledge with the next generations of leaders .

Charities and nonprofits

We want to help ethical organizations identify touchpoints to reach consumers and drive meaningful behavior change. We believe that even small changes can have a big impact, and we can help them to make those changes happen.


We want to work with companies that are serious about their corporate social responsibility goals. We can help them develop and implement corporate social responsibility initiatives and effective nudge strategies that are both effective and impactful.

Welcome to the world of effective behavior change strategies

Join us in our mission to create a more sustainable and equitable world.


Explore our insight pages for ideas and inspiration for meaningful behavior change.


Contact us to explore how we can work together.

We look forward to hearing from you!

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